Henkel’s new hair care brand Better Natured has expanded with Good.Clean.Fun, its first permanent hair color line. The naturally-derived, professionally-developed range is formulated with rich ingredients such as coconut oil and a signature triple plant-milk blend of Tahitian palm, coconut and orchid milk to deliver professional-level color while ensuring your hair stays dramatically conditioned throughout the color process. The brand uses Global ISO Standard 16128 which defines naturally-der...